BRAND DEVELOPMENT


LOBOS 1707


Lobos 1707 is a premium tequila and mezcal brand that combines tradition with innovation, founded by Diego Osorio. It draws inspiration from his family’s legacy of crafting tequila, which dates back over 300 years. The name "Lobos" refers to the Osorio family’s roots in both the culture of tequila-making and their commitment to community and environmental responsibility.


The brand is known for its distinct production methods that blend ancient techniques with modern practices. Lobos 1707 tequilas are made with Blue Weber agave from the Altos de Jalisco and Espadin agave from Oaxaca. The agave undergoes meticulous harvesting and traditional cooking before being aged in Pedro Ximenez sherry barrels. This process imparts rich flavors, including hints of dried fruit and spices, which set Lobos 1707 apart from other spirits. It has also been praised for its smooth and complex profile.



The brand's commitment to sustainability is evident in its community support, sourcing agave sustainably, and collaborating with local artisans and distilleries. Lobos 1707 has expanded its influence, supported by notable figures such as NBA star LeBron James. The brand’s premium image and dedication to quality have garnered a loyal following.


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G4 TEQUILA


G4 Tequila is a premium brand rooted in the Camarena family's rich heritage of tequila production. It was developed by Felipe Camarena, who sought to create a line of tequilas that prioritized both craftsmanship and sustainability. The brand is named after the four generations of Camarenas involved in tequila making in the Jalisco region of Mexico.


The tequila is crafted using estate-grown, organic agave and the Camarena family ensures that the distillation process is eco-friendly, with a focus on solar power and the use of recycled materials whenever possible. G4’s lineup includes various expressions such as Blanco, Reposado, Añejo, and Extra Añejo, each offering distinct flavor profiles influenced by traditional aging processes and natural ingredients.


For example, G4's Reposado is traditionally aged in George Dickel whiskey barrels, which impart flavors of vanilla, caramel, and citrus, while the Añejo offers a smooth blend of oak, vanilla, and butterscotch. The brand also produces limited-edition releases like the Extra Añejo 5 Year and Reserva Especial de Felipe Camarena, which showcase the brand's dedication to innovation and high-quality production​


This blend of heritage, sustainability, and bold flavor profiles has positioned G4 as a respected name in the premium tequila market

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THOMAS ASHBOURNE


Thomas Ashbourne is a premium brand specializing in high-quality, pre-mixed cocktails. The company offers a variety of craft cocktails, including options like The Perfect Cosmo by SJP, The Margalicious Margarita, The Classic Old Fashioned, The Hardscatto, and The Espresso Martini.

 Each cocktail is crafted with all-natural ingredients, ensuring a delightful experience with every sip. Additionally, Thomas Ashbourne cocktails are gluten-free and kosher certified, making them suitable for a wide range of consumers.



Their products are designed for convenient enjoyment, often served chilled or over ice. With varying alcohol content, from 12% ABV in the Espresso Martini to 25% ABV in The Classic Old Fashioned, these cocktails are perfect for social occasions. Thomas Ashbourne offers both bottles and cans, with their products available for delivery across the U.S. The brand is committed to bringing a touch of sophistication and fun to any gathering, providing a hassle-free way to enjoy expertly crafted cocktails​

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EL BANDIDO YANKEE


El Bandido Yankee is a premium tequila brand founded in 2021 by Chris Chelios, a Hall of Fame NHL player, and Jim Bob Morris, a former NFL player. Their aim was to create a smooth, additive-free tequila with a unique flavor profile, standing out from the typical offerings in the tequila market. They wanted to provide a high-quality, yet affordable tequila that could be enjoyed as a sipping drink or in cocktails.


The name "El Bandido Yankee" is inspired by the movie Butch Cassidy and the Sundance Kid, where the characters were referred to as "Bandidos Yanquis." This name embodies the spirit of adventure and fun, and the brand encourages its customers to embrace a fearless, bold attitude while enjoying their product.


El Bandido Yankee Tequila is crafted using traditional methods at El Viejito Distillery in Jalisco, Mexico, known for its dedication to quality and sustainable practices. The tequila is made from 100% blue Weber agave, slow-roasted in stone ovens for 40 hours, and distilled in copper pots. The brand also uses a unique oxygenation process to give the tequila a smooth finish. Importantly, El Bandido Yankee tequila is completely additive-free, ensuring a clean, natural taste.


The company is committed to making a positive impact in the communities where the agave is grown. A portion of the proceeds from their tequila sales, along with 100% of profits from their merchandise, are donated to the S.A.C.R.E.D. initiative, which helps improve the lives of people in rural Mexican communities.


El Bandido Yankee stands out with its rich, complex flavor that balances notes of pepper, vanilla, and citrus, offering a smooth drinking experience without the harsh "burn" associated with many tequilas. Their Reposado is aged in recharred American oak bourbon barrels, giving it an additional toasted, herbaceous flavor​.

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TRUE VODKA


True Vodka is a premium spirit crafted with a vision to reflect the sophistication and elegance of New York City. The brand was established by a team of advertising directors, designers, and restaurant owners, aiming to create a product that embodies urban culture and refined taste. True Vodka is marketed as a stylish option for upwardly mobile urban professionals, and it is often featured at cultural venues, boutique hotels, and social hotspots around New York City​.


The vodka is distinguished by its clean, neutral flavor profile with subtle savory notes and a warming finish. It is designed for those who prefer a smooth, versatile vodka that works well both for sipping and mixing

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